Lee McIntyre is one of the emerging names in the internet marketing industry. As a digital entrepreneur, he has accomplished a lot. He has earned thousands of dollars already and in many ways, he can be considered as an internet marketing guru. But what does Lee McIntyre think of internet marketing gurus anyway?
In his Get More Momentum website, Lee talks about what he really thinks of the different self-proclaimed gurus that are out today. All his thoughts (or a segment of it) can be found in a 12-minute video entitled “Six Reasons Why The “Gurus” Are Dead WRONG!”
Six Reasons Why The “Gurus” Are Dead WRONG!
The Six Reasons Why The “Gurus” Are Dead WRONG! is a blog post by Lee McIntyre. It is also his prelude to his Internet Automation Plan training course that is on sale right now. The video is just 12 minutes long and it has no flashy presentation- just content. Although it was quite short, the video contained a lot of pretty useful information- you will also find a lot of A-ha moments when you are watching it.
So now that we have the basics out of the way, let’s enumerate the six different reasons why Lee McIntyre thinks that most internet marketing gurus are preaching the wrong things.
Gurus Say: Play The “You Scratch My Back” Game
It is quite normal to find many gurus who introduce you to Joint Venture (JV) partnerships or affiliate programs. Now, while this can help you a lot in your business, Lee McIntyre says that you have to be really careful with gurus who promote JVs a little too much. Lee said that sometimes, this can cause your email subscribers to opt out of your list. Too many emails that promote other people’s products can make you seem like a spammer.
How to solve this? Well, Lee says that when it comes to JVs and affiliate programs, it’s all about the quantity and not quality. Just focus on finding the right and good products to promote. The better the products, the more you will seem like an authority in your niche.
Gurus Say: Focus On Multiple Streams Of Income
Lee McIntyre is one of the few people who suggests that you go “deeper” instead of “wider” when we talk about your online business. He says that the fastest route to online success is not about focusing on making multiple streams of income. In his Six Reasons Why The “Gurus” Are Dead WRONG! video, he advises newbies and veterans in the business to focus on one niche- and make yourself the best in it.
Gurus Say: Look For Small, Unoccupied Niches
A lot of internet marketing gurus suggest that if you want to make profits fast, you need to look for niches with low competition. Makes sense, right? But according to Lee McIntyre, big niches that are competitive are better. In this type of setting, granted, you will have to work extra hard and find the best strategies but Lee says that the rewards will be bigger than you can imagine.
Gurus Say: You Need a Big Network to Succeed
According to Lee McIntyre, you do not need to have a big network right away to succeed. Before you build your list and connections, you need to focus on your products and services. Besides, the better your products are, the more people will talk about it. Nothing beats word-of-mouth advertising, right?
Gurus Say: Social Media Is Essential To Thrive Online
I was actually surprised to see this in the list of the Six Reasons Why The “Gurus” Are Dead WRONG! video. Every other guru, article, e-book and course will tell you just how important Facebook or Twitter is in a business. But the way Lee McIntyre sees it, social media can serve as big distractions.
He actually deleted his Twitter account some months back (you can see it in his blog) to prove that social media is not important in an online business. Lee says that instead of worrying what to post on Facebook or tweet about in Twitter, you should focus on figuring out how you can buid and improve your business.
Gurus Say: You Need To Have a Grand Product Launch
In the Six Reasons Why The “Gurus” Are Dead WRONG! video, Lee McIntyre talks about what he calls as “Evergreen Products” and these are products that will produce the most and biggest passive income for you. He also mentions that you do not need to have product launches that are too grande. As long as you have a product that is of high-quality, you do not need to stress out yourself on creating a buzz for your product.
Lee McIntyre says that most marketers fail because they put all their efforts on different unnecessary business process. They don’t strive to become an expert at one thing. They try to do all things at once which leads to frustration, being stuck and them quitting.